Entity & Name Decision

Status: Open

The core question

Three things got bundled together that don't actually have to be decided at the same time:

1. The legal name on the Articles of Organization
2. The public brand (what customers/clients see)
3. The domain(s) tied to the brand

Kentucky makes it cheap to decouple these — a DBA ("Certificate of Assumed Name") is $20 state + ~$33–46 county, renewed every 5 years. That means the legal name doesn't have to be the final brand decision.

Options considered

Option	Legal name	Brand	Tradeoff
A — Own name	Personal name LLC	DBA "Big Brain Coding" (or other) added later	Lowest friction, zero rework if brand direction changes, defers the hard branding call
B — Big Brain Coding LLC directly	Big Brain Coding LLC	Same	Matches existing domain/VPS/dev identity already in use; commits now
C — Neuro-inclusion-themed name	New brand name	Same	Aligns with the divergentpath project already started; brand-new territory, not yet validated

Recommendation

Option A — form under a neutral/personal legal name now, DBA the brand whenever it's ready. Reasoning:

• The financial benefits of having an LLC (liability protection, business purchasing accounts, expense deductibility) come from being a legitimate registered business — not from which name is on the paperwork. Nothing else in this plan is blocked by delaying the brand decision.
• Big Brain Coding already has real equity (bigbraincoding.com, existing VPS/Docker stack, existing dev identity) — it can be DBA'd in immediately if desired, or later.
• If the neuro-inclusion direction becomes a real product line, it can launch as a second DBA under the same LLC without touching the entity, EIN, or bank account.
• Multiple DBAs can run under one LLC simultaneously.

Decision log

Date	Decision	Notes
TBD	TBD